Flake epoxy garage floor
Coated driveway in front of a modern home
Commercial kitchen epoxy floor
Service #2 — Google Ads (PPC)

Google AdsThat Book Estimates

Search campaigns built around what epoxy and coating customers actually type, with call and form tracking so you know exactly what each lead costs.

  • High-intent search keywords
  • Call & form tracking
  • Negative keyword control
  • Monthly cost-per-lead reports
What we do

Google Ads built for coatings

Intent-based keywords

Campaigns organized by service — garage floors, flake, metallic, polyaspartic, polished concrete, commercial — so each ad matches the search.

Local targeting

Your service area only, built by city, zip code or radius, with bid adjustments where you win the most work.

Ads & extensions

Tested ad copy plus call, location, sitelink and structured-snippet extensions that earn more clicks.

Landing pages

Fast pages with one clear action: request an estimate. We build or improve them so more clicks turn into leads.

Conversion tracking

Phone calls and form submissions tracked back to the campaign and keyword that produced them.

Weekly optimization

Search-term review, negative keywords, budget moves and creative tests — every week, not once a quarter.

Start with the map

Ads work best on top of a strong profile

When your Google Business Profile is complete, well reviewed and active, the same click is more likely to become a call. That is why we optimize the profile first and add ads second — and why both are managed by one team.

Your Epoxy Company

4.9★★★★★Google reviews
Flooring contractor · Open now
CallWebsiteDirectionsMessage
★★★★★

“Our garage floor looks amazing. The crew showed up on time and the flake came out exactly like the sample.”

Response from the ownerThank you! We’re glad the floor turned out the way you pictured it. Enjoy it, and call us anytime you have a question.
Example profile — not a real business
Questions

Google Ads FAQ

How much should an epoxy company spend on Google Ads?
It depends on your market and how many jobs you can handle. We start with a budget that lets the campaign collect real data, then move spend toward the keywords and areas that produce estimate requests.
What keywords do you target?
High-intent searches such as garage floor epoxy, epoxy flooring near me, polyaspartic coating, metallic epoxy floor and commercial floor coating — plus negative keywords that screen out DIY kits, jobs and tire-kickers.
How do you know the ads are working?
We track calls, form submissions and, where you share the data, booked estimates and closed jobs. You see cost per lead and which campaigns and keywords produced them.
Do I need a new website for Google Ads?
Not always, but the landing page matters a lot. If your site is slow or unclear, we can build a fast landing page or a full site that matches your Business Profile.
Is Google Ads better than Google Business Profile?
They work together. The profile is low-cost and builds long-term trust; ads put you at the top of the page right now. Most companies should fix the profile first, then add ads.

Want to see where your marketing stands?

Send us your company name. We audit your Google Business Profile, website and ads for free and email you a short action list — no pressure.

Get My Free Marketing Audit